Utilizing Emails in Managing Adwords

by Kirt Christensen

Get your customers to stay with you three times as long by using email correctly. Email is the most personal way to contact someone on the internet. Using email you can build trust and create and a whole business based on your personality, and sell to your clients repeatedly.



Google AdWords discussions are incomplete without a conversation about how to turn that costly millisecond click into a long lasting relationship. When an individual clicks on your AdWords ad, you pay 50 cents regardless of what happens afterward. If your potential client only looks at your page for a few seconds then leaves, chances are you won't see him again unless you pay again.



Fifty cents for five seconds of someone's attention-dang, that's $600 an hour! Kind of depressing if you look at it that way. On the other hand, if that person gives you her e-mail address, you can communicate with her on a regular basis for little or no cost. If you're trying to sell a $1,000 product, which is easier to get from your prospects: a $1,000 order or their e-mail address?



The more complex your sales process; the more important it is to break it up into bite-sized steps.



The Strength Of Your E-Mails Is Centered On Being Personal.



Ordinary advertisers have diminished understanding of the intimate qualities of email. They don't grasp that by violating that intimate quality they can drive away prospective clients, ones who might otherwise have been receptive.



When you are composing your emails write as is you are talking to one person, unless you are writing to a group where each member knows the other members. Writing to a crowd when your email is addressed to individuals is that last thing you want to do. Speak to your client, an individual.



1. A "From" Field that Shows You're a Real Person



It is likely that if the person-to-person style was effective in the body of your email, than it will also be effective in other aspects of your email. For instance, in your "from". Think about the different feelings these "from" lines evoke:



Bill Kastl



William Kastl



William D. Kastl



Nakatomi Corporation



William D. Kastl, Nakatomi Corporation



Nakatomi Sales Department



Bill Kastl, Nakatomi Sales



Be genial and intimate while avoiding the "spam" look. This can be challenging because people who create spam always try to give their messages the appearance of a message from a familiar friend. The solution is to include an item so pointed to their individual interests that a spammer could not have thought it up.



Choose your "from" field so that your clients can identify with you and stay with you.



2. A Provocative Subject Line



The context of your email is what will spell success or failure for your email. The subject line will work, not because of a standardized copywriters rule, but because they say something about what a targeted group of people are interested in at that moment.



If you were shown a common a common cross section of e-mail subject lines, you would find it impossible to distinguish them from spam. Therefore we need to talk about a subject you comprehend: Google AdWords



When Google is NOT the Best Way to Get a Customer



Are Google Employees Spying on You?



Google's 'Don't Be Evil' and all that



Five Insidious Lies About Selling On The Web



These headlines do not assault the reader with cheesy-sounding promos, but they do hint very strongly at a story. They provoke curiosity rather than scaring people off.

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords ppc management, he's the man!